The use of external devices to seek better function and well-being is not a recent phenomenon. For nearly three decades, electro-therapy products such as Transcutaneous Electrical Nerve Stimulation (TENS), Electrical Muscle Stimulation (EMS or muscle-stim) and massage devices have dominated the global personal healthcare market. These devices were sold to ease the pain and discomfort following aggressive work-outs and get fit programs and were the dominant personal health care devices during the 80's and 90's.

However, the customer base has aged, the market has moved on and now seeks products that can do more than provide short-term relief. People are now seeking products that can actually improve quality of life and restore youthful energy. People are seeking something that acts at a more fundamental level.

This is world-wide trend and is not confined to any particular geographic market, a feature which has significant implications for the potential scale of the opportunity.

A new period of energy-medicine is emerging, one that will combine the best of Eastern medicine with the best of modern Western technology in order to provide a totally new range of consumer products that target the needs and wants of global populations.

GEM products combine the essence of TCM (Traditional Chinese Medicine) principals with state-of-the-art smart card technology, and micro-computing, to produce the world's first range of personal digital medical assistants.